Marketing - Elixis Technology

Selfie Related Injuries and Deaths – Why?

Elizabeth — Wed, 18 Aug 2021 23:03:27 +0000

Dangerous Dangerous selfies are becoming a distinct sort of rash. Situations that wouldn’t normally be dangerous become dangerous as soon as someone decides to open the camera app. It’s a very minor phenomenon, but it is a phenomenon nonetheless – Wikipedia has a list of selfie accidents and injuries which I’ll link here. Surely, common […]

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Why do Recipe Websites Give you an Essay Before the Recipe? Or, the ~Magic~ of Ads.

Elizabeth — Mon, 26 Jul 2021 18:53:45 +0000

Cookbooks. They’re great. They don’t have to load their contents, and they usually contain tons of helpful technique information on top of recipes. But they can be expensive, and they don’t always have every recipe you want. So recipe-makers turned into recipe-bloggers. Over time, the content got longer, and longer, and longer… and more […]

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When did Brand Twitter get Creepy?

Elizabeth — Wed, 23 Jun 2021 21:44:46 +0000

Where is the line, here? Strange Marketing Decisions You might have seen a strange tweet from Sunny D, an orange-flavored drink company. It’s jarring – a bright orange bottle wrapped in a brightly colored label is suffering from a mental health crisis. Other brands reply, a chorus of “we’re here for you!” and “You got […]

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Public Campaigns Vs. Public Image: A McDonald’s Story

Elizabeth — Fri, 11 Jun 2021 21:05:23 +0000

#Farmers of McDonalds #MeettheFarmers was the initial campaign, the one that McDonald’s had planned for. There was some static; the same issues that apply to the meat industry as a whole apply to McDonalds, but complaints of cruelty and poor animal husbandry didn’t completely ruin the hashtag. Generally, the farmers were happy, the animals […]

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Apple Wheels – It’s Wheely About Advertising

Elizabeth — Wed, 05 May 2021 18:40:05 +0000

Ah, Complaining. Apple Wheels The Apple Mac Pro cost several thousand dollars, and it looked like a cheese grater. The little Apple-branded wheels to make it move cost about 700$, or approximately the price of the iPhone 8 at launch. Oh, but don’t worry – you can buy the feet for a mere […]

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What Happened to Those Obnoxious Banner Ads?

Elizabeth — Wed, 21 Oct 2020 08:15:13 +0000

Ah, the 2000’s. Remember when all the banner ads above your favorite flash-game website (or in some cases, your favorite news site) were just as bright and colorful as the games themselves? The 2000’s were the first decade with widespread internet access on machines that were finally, finally user friendly enough for children […]

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