When did Brand Twitter get Creepy?

Elizabeth — Wed, 23 Jun 2021 21:44:46 +0000

Where is the line, here? Strange Marketing Decisions You might have seen a strange tweet from Sunny D, an orange-flavored drink company. It’s jarring – a bright orange bottle wrapped in a brightly colored label is suffering from a mental health crisis. Other brands reply, a chorus of “we’re here for you!” and “You got […]

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Public Campaigns Vs. Public Image: A McDonald’s Story

Elizabeth — Fri, 11 Jun 2021 21:05:23 +0000

#Farmers of McDonalds #MeettheFarmers was the initial campaign, the one that McDonald’s had planned for. There was some static; the same issues that apply to the meat industry as a whole apply to McDonalds, but complaints of cruelty and poor animal husbandry didn’t completely ruin the hashtag. Generally, the farmers were happy, the animals […]

The post Public Campaigns Vs. Public Image: A McDonald’s Story first appeared on Elixis Technology.

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When did Brand Twitter get Creepy?

Public Campaigns Vs. Public Image: A McDonald’s Story