With the recent announcement that Chrome is gutting ad blockers, it’s never been a better time to switch to Edge (which we recommend because it is especially easy to use) or Firefox. Edge is better for business – but if you want a smoother, less ad-riddled home browsing extension, why not check out Firefox?
Because Google sells quite a few of the slots you see online, it’s become disincentivized to let you avoid them on their browser – so Chrome will no longer block ads because that would be blocking Google from making that sweet, sweet ad money off of your views. And ads are everywhere. You scroll past them in between posts on TikTok and Tumblr. They appear on the sidebars and banners of news websites. They autoplay when you open Youtube, and speckle the progress bar with yellow. They’re obnoxious. And simultaneously insidious – you may watch a clip of a seemingly normal Instagram video only to realize after they begin pitching the product hard that it’s not a recommendation, it’s an ad, and you simply missed the little sponsor logo in the corner. Ads track you. Ad companies watch you view their ads and then determine from your behavior whether or not you’re interested. They watch the content you watch, and determine your age, gender, nationality, political affiliation, hobbies, and more from your online behavior. Even if you don’t mind ads, this tracking is often enough to justify an ad blocker in and of itself.
That said, ads can be pretty annoying. Especially if it’s disguising itself as regular content. Edge, a popular alternative to Chrome, still has an ad blocker, but does it have a sponsored post blocker? Because Firefox has both! Firefox can filter out sponsored posts from your websites alongside the normal ads you see everywhere. If you’re sick of sponsored content making up an unfair percentage of your feeds, Firefox has you covered.
Edge, Chrome, and Firefox all have versions of their own ad blockers as well as third party versions that can be downloaded to the browser – Firefox, however, will allow you to synchronize this across devices without a fee. While we like and recommend LastPass, it’s only free if you’re using it on one device, and you have to pay to sync it on multiple devices, which can be a bummer.
This is a mixed bag of a tool. On one hand, having all this stuff stored safely inside your Google account sounds great and convenient, and usually it is – except in the case of hacking. If someone socially engineers their way into your Google account, suddenly all of your other passwords are stolen too. Nightmare! A Firefox account, which does not have its own email service, is less likely to get hacked if only because it’s less immediately valuable. By dividing your email service from your browser password service, you’re not putting all of your eggs in one basket.
As far as security, a really good fake webpage that trips your browser or password manager to auto-fill the password would get almost any password service, built in or not! Turn off auto-fill if you can.
Firefox has tons of other useful addons as well! Tired of getting distracted on Reddit, but can’t seem to stop typing in the URL almost unconsciously? Download Impulse Control and wrest your eyes back on task. Trying to keep cookies under control? Download the extension that shortens the path to deleting your browser history right to your window. Ads still squeezing in, or threatening to break your page if you don’t turn off your ad blocker? A browser extension called DeCentralEyes promises to serve more local content that won’t slow down your page or give a ton of info to bigger third-party ad sites. You can remove ‘recommended’ content on YouTube to see only the people you’re subscribed to on your front page, and skip out on YouTube sponsorships with a separate extension from that one. Overall, you can completely tailor your experience on Firefox, and you’ll have quite a bit of privacy from the business running the browser itself while doing it.
If Chrome isn’t going to offer you privacy or add-free browsing or a customizable experience, consider Firefox!
(Those extensions: https://addons.mozilla.org/en-US/firefox/addon/youtube-recommended-videos/?utm_source=addons.mozilla.org&utm_medium=referral&utm_content=hotness